North Moutains

Norwegians have used the mountains as a tonic
North Moutains

About the project

For centuries, Norwegians have used the mountains as a tonic for the stresses of modern life. From all over the country, no matter their social background, people migrate to the mountains during weekends and holidays, to breathe that crisp and clean mountain air – wearing skis or a pair of good boots, depending on the season.

Standing 2,000 metres above sea level with views through 360 degrees does something to you. It opens up your mind.

Norway is mainly made of mountains and wilderness: craggy summits and rounded rock formations are important parts of the national identity. Almost half the population have ready access to a private cabin in the mountains, while thousands of serviced and unserviced cabins take care of the rest.

Client AD Co.
Marocco 2010